Products

So many products, so little space. Check out our major suppliers:

• Cannondale
• Trek
• Bianchi
• Felt
• Giant
• SiDi
• Look
• Bontrager
• Giro
• Gore
• Bell
• Easton
• Vredestein
• Continental
• WTB
• fi'zi:k
• GoPro

Service

You see that guy or girl with the tools in the back of the shop? Those people are the reason local bike shops are the place to be. When something is repaired, it comes with a guarantee that it will stay repaired, and when these guys build one of your new bike purchases, it stays built.

All service is competitively priced and completed as fast as humanly possible. (Or as fast as the delivery driver can get us parts.) For inquiries give us a call at 707-996-6800 or shoot us an e-mail at service@winecountrycyclery.com.

Rentals

You can't experience the beauty and charm of Sonoma without being on a bicycle. Really, we tried driving it once. We don't want to talk about it.

We highly recommend that you call and make a reservation with a credit card to hold the bikes if you are planning a trip to Sonoma, as weekends and holidays often tend to sell out. Reservations can only be made for full day rentals, so plan on a full day of magical biking adventure. All rentals include maps, helmets, locks, and hugs.

Another bit of boring fine print: If for any reason you need to cancel a reservation, be a friend and give us at least 48 hours notice so you don't get charged $15 per bike for a cancellation. When Justin gets bikes all ready for you and you don't show up for the big day, Justin falls into a depression that can only be remedied by $15 worth of chocolate almond ice cream.

The Rental Options (Multi-Day Rates available over phone)

• Comfort/Hybrid: Cannondale Adventure 3 - $30 per day; If you'd like to keep it overnight and have it back by 10:30AM the next day, simply add $10. The perfect "cruise-around-town" bike. (What's that you say? You only need a bike for a couple of hours? Well fine, be that way! It's $10 an hour up to three hours, at which point you can keep it  for the whole day if you want!)
• Race Road: Cannondale Supersix Evo - $85 per day. The lightest frame on the market. The fastest bike around. Equipped with either Dura-Ace or SRAM Red. (May be picked up after 5PM the day before your ride, must be returned by 5PM the day of your ride.)
• Endurance Road: Giant Defy Advanced 0 - $85 per day. Equipped with Shimano Ultegra Di2, this amazingly comfortable and responsive bike is perfect for your next century. (May be picked up after 5PM the day before your ride, must be returned by 5PM the day of your ride.)
• Endurance Road: Trek Madone 3.1 - $55 per day. An excellent bike for the day-tripper looking for a fast and comfortable ride to get some miles done in the wine country. Equipped with Shimano 105. (May be picked up after 5PM the day before your ride, must be returned by 5PM the day of your ride.)

Some notes on road bike rentals: If you are renting a high end performance bike, we highly recommend that you bring your shoes and pedals. We have many different types of clipless pedals available to rent for $5 p/ day but call ahead to make sure we've got yours! 

Fitting

Having your bike fitted in our shop is one of the single best ways to get maximum enjoyment out of your road bike, by increasing performance and efficiency while reducing pain and fatigue.

Our comprehensive bike fits include:

• Knee Flexion Angle
• Knee Over Pedal Spindle
• Shoulder Angle
• Elbow Flexion
• Wrist Position

Proper fitting is achieved through a series of measurements using modern measuring tools and lasers to insure the proper position over the pedals, saddle height and fore/aft position, reach to bars and proper bar and stem size, as well as foot tilt and angle through rotation adjustments and installation of wedges, if necessary.

"Our mission: To help people experience the joy and wonder of cycling. We want to make sure no one stops riding a bicycle due to pain or discomfort that can be addressed with proper bike fit." -Paul Swift, President, BikeFit Systems

The benefits of a "dialed" fit cannot be overestimated, especially in road riding, where the rider often stays in the same position for long periods of time. In addition to enjoying ergonomic and aerodynamic efficiency, a well-fit rider will have fewer pains in the back, neck, and hands. Comfort is more important to most riders anyway, so investing in a professional fit session is often seen more as a necessity than an extravagance. The elusive "all day position" on the bike can be just one fit session away.” -Fred Hasson, Journalist and Bike Enthusiast

Make an appointment today for a custom bike fit, and see for yourself the added benefits and comfort that comes with riding a properly fitted bike!